Think, play, do : technology, innovation, and organization /
Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innov...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2005.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 0199268096 9780199268092 0199268088 9780199268085 9780191514944 0191514942 1280757620 9781280757624 1429422017 9781429422017 |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index.