Power play : sport, the media and popular culture /
The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing'...
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Edinburgh :
Edinburgh University Press,
2009.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 9780748635948 0748635947 9780748671083 0748671080 1282136569 9781282136564 9786612136566 6612136561 |
| Local Note: | ProQuest Ebook Central |
| Summary: | The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy. |
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| Physical Description: | 1 online resource (ix, 254 pages) |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references (pages 223-239) and index. |
| Language Note: | English. |
| Edition: | 2nd ed. |
| Library Staff: | View instance in FOLIO |