Power play : sport, the media and popular culture /
The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing'...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Edinburgh :
Edinburgh University Press,
2009.
|
| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 9780748635948 0748635947 9780748671083 0748671080 1282136569 9781282136564 9786612136566 6612136561 |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Copyright; Contents; Preface; Acknowledgements; Chapter 1 Sport, the Media and Popular Culture; Chapter 2 All Our Yesterdays: A History of Media Sport; Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship; Chapter 4 Power Game: Why Sport Matters to Television; Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom; Chapter 6The Race Game: Media Sport, Race and Ethnicity; Chapter 7 Playing the Game: Media Sport and Gender; Chapter 8 Games Across Frontiers: Mediated Sport and National Identity; Chapter 9 The Sports Pages: Journalism and Sport; Chapter 10 Consuming Sport: Fans, Fandom and the AudienceChapter 11 Conclusion: Sport in the Digital Age; Bibliography; Index.