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Consumer-centric healthcare : opportunities and challenges for providers /

Patients are not passive recipients of care. They are active customers. And successful healthcare providers understand that the customer is king.

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Bibliographic Details
Main Author:	Konschak, Colin B.
Other Authors:	Jarrell, Lindsey B.
Format:	Electronic eBook
Language:	English
Published:	Chicago, Ill. : Health Administration Press, ©2011.
Subjects:	Medical care > United States > Marketing. Preferred provider organizations (Medical care) > United States > Marketing. Health maintenance organizations > United States > Marketing. Patient satisfaction > United States. Patient satisfaction. Delivery of Health Care > organization & administration Community Participation. Marketing of Health Services Patient Satisfaction United States
Online Access:	Full text (MFA users only)
ISBN:	9781567934304 1567934307
Local Note:	ProQuest Ebook Central

Table of Contents:

The transparent provider
Information technology goes mobile
Personal health records
Consumer-driven health plans
Concierge and retail medicine
Telemedicine
Globalization
Social media
Targeted marketing to consumers
Converting patients to customers
Visions for the future.