20% chance of rain : exploring the concept of risk /

"There are plenty of books on specialized risk topics but few that deal with the broad diversity and daily applicability of this subject. Risk applications require a robust knowledge of many attributes of this seemingly simple subject. This book teaches the reader through examples and case stud...

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Bibliographic Details
Main Author: Jones, Richard B. (Richard Bradley), 1947-
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2012.
Subjects:
Online Access: Full text (MFA users only)
ISBN:9781118116371
1118116372
9781118116340
1118116348
9781118116364
1118116364
1283294745
9781283294744
9781118116357
1118116356
Local Note:ProQuest Ebook Central
Table of Contents:
  • Frontmatter
  • Risk: Life's Question Mark
  • Measurement: The Alchemist's Base
  • Statistics: Numbers Looking for an Argument
  • The Value of Life and Limb, Statistically Speaking
  • The Evolution of Risk
  • Frequency and Severity: Weighing the Risk
  • What's in a Risk? Perception Creates Risk Reality
  • Risk, Regulation, and Reason
  • Earth, Air, and Water: The Not-So-Bare Essentials
  • Food ⁵ for Thought
  • Flying: The Not-So-Wild Blue Yonder
  • Risk on the Roads
  • An Incomplete List of Life's Risks
  • Index.