Communication skills for conservation professionals /
This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Washington, DC :
Island Press,
2009.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 9781597269438 1597269433 |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Ch. 1. Communications for Conservation
- Ch. 2. Influencing Public Attitudes and Behaviors
- Ch. 3. Designing a Public Communications Program
- Ch. 4. Researching Audiences Using Quantitative Approaches
- Ch. 5. Audience Research Using Qualitative Approaches
- Ch. 6. Communication Strategies and Actions
- Ch. 7. Communicating with Groups
- Ch. 8. Using Mass Media
- Ch. 9. Methods and Materials for Interpreting the Environment
- Ch. 10. Conservation through Education
- Ch. 11. Evaluating and Monitoring Program Success.