APA (7th ed.) Citation

Lavinsky, D. (2013). Start at the end: How companies can grow bigger and faster by reversing their business plan. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Lavinsky, Dave. Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan. Hoboken, N.J.: John Wiley & Sons, 2013.

MLA (9th ed.) Citation

Lavinsky, Dave. Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan. John Wiley & Sons, 2013.