Graphic Design as Communication.
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has bee...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2013.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 9781136477225 1136477225 |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- GRAPHIC DESIGN AS COMMUNICATION; Copyright; Contents; List of Illustrations; Acknowledgements; 1 Introduction; Introduction; Who is this book for?; What is this book about?; Chapter outlines; 2 Graphic Design and Communication; Introduction; What is graphic design?; The functions of graphic design; Information; Persuasion; Decoration; Magic; Metalinguistic and phatic functions; What is communication?; Communication theory; Semiology; Signs and codes; Conclusion; Further reading; 3 Meaning: Words and Images; Introduction; Types of signs; Meaning: denotation and connotation; Meaning: layout.
- Meaning: anchorage and relayFoucault and graphic design; Metaphor/metonymy/synechdoche; Conclusion; Further reading; 4 Social, Cultutal and Economic Functions; Introduction; The relation to society and culture; Society; Social functions; Culture; Cultural functions; Childhood; Gender; The relation to economics; Consumption; Anti-consumption; Conclusion; Further reading; 5 Audiences and Markets; Introduction; Target practice; Ethnicity/race; Age; Gender; Conclusion; Further reading; 6 Modernism; Introduction; What is modernism?; Modernism and graphic design; European modernism.
- American modernismConclusion; Further reading; 7 Postmodernism and Globalisation; Introduction; What is postmodernism?; Postmodernism and graphic design; What is globalisation?; Globalisation and graphic design; Conclusion; Further reading; 8 Graphic Design and Art; Introduction; Art, graphic design and meaning; The artist and the designer; Cultural significance; Expression and individuality; Creativity and problem-solving; Function; Aura; Conclusion; Further reading; 9 Conclusion; Bibliography; Index.