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Education and research for marketing and quality management in libraries : satellite meeting, Québec, August 14-16 Août 2001 /

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the mea...

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Bibliographic Details
Corporate Author: International Federation of Library Associations and Institutions
Other Authors: Savard, Réjean, 1950-
Format: Electronic eBook
Language:English
French
Published: München : K.G. Saur, 2002.
Subjects:
Libraries > Marketing > Congresses.
Libraries > Quality control > Congresses.
Library education > Congresses.
Libraries > Standards > Congresses.
Marketing > Congresses.
Online Access: Full text (MFA users only)
ISBN:9783110962215
3110962217
ISSN:0344-6891 ;
0344-6891
Local Note:ProQuest Ebook Central
Table of Contents:
  • Marketing and New Approaches / Marketing et nouvelles approchesThe Marketing and Management of Electronic Journals in Academic Libraries: A Need for Change
  • La Campagne Â"La Semaine des bibliothÃ?ques publiquesÂ" au Québec : bilan et perspectives
  • Relationships between Marketing and Quality Management / Les relations entre marketing et gestion de la qualité
  • On the Link between Marketing and Quality
  • Marketing et gestion de la qualité pour les Centres régionaux de services aux bibliothÃ?ques publiques du Québec: des outils essentiels au développement
  • Table of Contents / Table des MatiÃ?res
  • Preface
  • Préface
  • Introduction Papers / Conférences dâ€?introduction
  • Les dimensions managériales des activités documentaires: réflexions conceptuelles et pédagogiques
  • Managing Outside the Box: Marketing and Quality Management as Key to Library Effectiveness
  • Report on the Teaching of Marketing in Schools of Library and Information Science (LIS) / Enseignement du marketing dans les écoles de Bibliothéconomie et Sciences de lâ€?lnformation (BSI): Ã?tat des lieux
  • The Teaching of Marketing and Quality Management in Schools of Library and Information Studies : The Case of North AmericaThe State of Marketing Teaching in Schools of Library and Information Science in South America
  • Teaching of Marketing and Quality Management in Schools of Library and Information Science (LIS) in the UK: A Review and Report of Findings
  • Research and Evaluation in Marketing and Quality Management / Recherche et évaluation en matiÃ?re de gestion du marketing et de la qualité
  • Programme pour Iâ€?étude des déterminants internes de la fréquentation des bibliothÃ?quesUnlocking the Library: Marketing Library Services : a case study approach
  • Le réseau sous Iâ€?eclairage de la démarche qualité: Proposition dâ€?une grille dâ€?indicateurs pour Iâ€?évaluation des effets qualitatifs de la coopération inter-bibliothÃ?ques
  • Education for Marketing and Quality Management in LIS / Formation pour la gestion de la qualité et du marketing en BSI
  • Multimedia Courseware on Total Quality Management for Continuing Professional Education
  • Continuing Education for Library and Information Professionals : A Practical approachEducation for Marketing Management: Profitable Opportunities for Information Professionals in Estonia
  • Marketing and Quality Management: Applications, Case Studies and Research / La gestion de la qualité et du marketing : applications, études de cas et recherche
  • Implementing ISO 9000 Standards in a University Library. The Quality System in Universitat Autonoma de Barcelona Library Service
  • Proposition dâ€?un outil de diagnostic en bibliothÃ?que académique

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