Paul Rand /

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Bibliographic Details
Main Author: Heller, Steven
Other Authors: Helfand, Jessica
Format: Book
Language:English
Published: London : Phaidon, 1999.
Subjects:
ISBN:0714837989
0714839949
Table of Contents:
  • Foreword / Armin Hofmann
  • Introduction / George Lois
  • 1. Routes: The boy art director
  • 2. Advertising: Modernism comes to Madison
  • 3. Publishing: The play instinct at work
  • 4. Corporate Identity: Good design is good business
  • 5. Paul Rand: Author
  • Paul Rand: The modern professor / Jessica Helfand
  • Chronology / Georgette Ballance.