Paul Rand /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
London :
Phaidon,
1999.
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Subjects: | |
ISBN: | 0714837989 0714839949 |
Table of Contents:
- Foreword / Armin Hofmann
- Introduction / George Lois
- 1. Routes: The boy art director
- 2. Advertising: Modernism comes to Madison
- 3. Publishing: The play instinct at work
- 4. Corporate Identity: Good design is good business
- 5. Paul Rand: Author
- Paul Rand: The modern professor / Jessica Helfand
- Chronology / Georgette Ballance.