Handbook of CRM : achieving excellence in customer management /
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underli...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford ; Burlington, MA :
Elsevier Butterworth-Heinemann,
[2006]
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 142377034X 9781423770343 0080476937 9780080476933 9780750664370 0750664371 |
| Local Note: | ProQuest Ebook Central |