The persona lifecycle : keeping people in mind throughout product design /

"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using...

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Bibliographic Details

Main Author:	Pruitt, John
Other Authors:	Adlin, Tamara
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006.
Subjects:	Product management. New products. Research, Industrial. Technology. Computing Methodologies User-Computer Interface Technology dissertations. Academic theses.
Online Access:	Full text (MFA users only)
ISBN:	0080455735 9780080455730
Local Note:	ProQuest Ebook Central