Service innovation management /
Once a service - any service - is launched, the most important question for service managers becomes: how can we attract more customers, satisfy them and keep them? In other words: how can we best improve our service offer, while optimally using our limited resources? Each of the well-crafted articl...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2005.
|
| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 1845448685 9781845448684 |
| ISSN: | 0960-4529 ; |
| Local Note: | ProQuest Ebook Central |