Service innovation management /
Once a service - any service - is launched, the most important question for service managers becomes: how can we attract more customers, satisfy them and keep them? In other words: how can we best improve our service offer, while optimally using our limited resources? Each of the well-crafted articl...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2005.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 1845448685 9781845448684 |
| ISSN: | 0960-4529 ; |
| Local Note: | ProQuest Ebook Central |
| Summary: | Once a service - any service - is launched, the most important question for service managers becomes: how can we attract more customers, satisfy them and keep them? In other words: how can we best improve our service offer, while optimally using our limited resources? Each of the well-crafted articles in this special issue investigates an innovation related issue in service management, trying to answer this question in one way or another. In answering the question, some authors or author teams clearly have more general and academic ambitions, while others write to directly help decision-makers. |
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| Physical Description: | 1 online resource (124 pages) |
| Series: | Managing service quality ;
v. 15, no. 6. |
| Library Staff: | View instance in FOLIO |