Service innovation management /
Once a service - any service - is launched, the most important question for service managers becomes: how can we attract more customers, satisfy them and keep them? In other words: how can we best improve our service offer, while optimally using our limited resources? Each of the well-crafted articl...
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| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2005.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 1845448685 9781845448684 |
| ISSN: | 0960-4529 ; |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Introduction to the special issue on service innovation management
- Leadership styles in technology acceptance: do followers practice what leaders preach?
- Linking perceived value and loyalty in location-based mobile services
- The added value of web innovation for customer satisfaction
- Service innovation and customer choices in the hospitality industry
- The role of guides in artistic industries
- What works, and why, in business services provision for SME: insights from evolutionary theory.