Persuasive technology : using computers to change what we think and do /

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...

Full description

Bibliographic Details

Main Author:	Fogg, B. J.
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Subjects:	Persuasion (Psychology) > Computer programs. Human-computer interaction. Persuasion (Psychology) Persuasion (Psychology) > Data processing > Social aspects. World Wide Web > Social aspects. Computers > Social aspects. Persuasive Communication Attitude to Computers Electronic books. dissertations. Academic theses.
Online Access:	Full text (MFA users only)
ISBN:	9780080479941 0080479944 9781281049278 1281049271
Local Note:	ProQuest Ebook Central