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Persuasive technology : using computers to change what we think and do /

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...

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Bibliographic Details
Main Author: Fogg, B. J.
Format: Electronic eBook
Language:English
Published: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Subjects:
Persuasion (Psychology) > Computer programs.
Human-computer interaction.
Persuasion (Psychology)
Persuasion (Psychology) > Data processing > Social aspects.
World Wide Web > Social aspects.
Computers > Social aspects.
Persuasive Communication
Attitude to Computers
Electronic books.
dissertations.
Academic theses.
Online Access: Full text (MFA users only)
ISBN:9780080479941
0080479944
9781281049278
1281049271
Local Note:ProQuest Ebook Central
Table of Contents:
  • Foreword / Philip Zimbardo
  • Preface
  • Introduction: Persuasion in the digital age
  • Overview of captology
  • The functional triad : computers in persuasive roles
  • Computers as persuasive tools
  • Computers as persuasive media : simulation
  • Computers as persuasive social actors
  • Credibility and computers
  • Credibility and the World Wide Web
  • Increasing persuasion through mobility and connectivity
  • The ethics of persuasive technology
  • Captology : looking forward
  • Appendix: Summary of principles.

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