Library Management and Marketing in a Multicultural World.

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library A...

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Bibliographic Details
Main Author: Plassard, Marie-France
Format: Electronic eBook
Language:English
Published: Berlin : Walter de Gruyter, 2008.
Subjects:
Online Access: Full text (MFA users only)
ISBN:9783598440267
359844026X
Local Note:ProQuest Ebook Central