Building commitment to reform through strategic communication : the five key decisions /

Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provid...

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Bibliographic Details

Main Author:	Cabañero-Verzosa, Cecilia
Format:	Electronic eBook
Language:	English
Published:	Washington, D.C. : World Bank, 2009.
Subjects:	Communication in economic development. Communication in management. Decision making. Strategic planning. Decision Making decision making.
Online Access:	Full text (MFA users only)
ISBN:	9780821376225 0821376225 0821376217 9780821376218 6612316314 9786612316319 1282316311 9781282316317
Local Note:	ProQuest Ebook Central