Building commitment to reform through strategic communication : the five key decisions /
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provid...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Washington, D.C. :
World Bank,
2009.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 9780821376225 0821376225 0821376217 9780821376218 6612316314 9786612316319 1282316311 9781282316317 |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Acknowledgments; About the Authors; Abbreviations; Introduction; 1 Using Strategic Communication to Build Commitment to Reform; Figure 1.1. Elements of Strategic Communication; Figure 1.2. Communication Management Decision Tool; Figure 1.3. Audience Targeting Strategies; Figure 1.4. Audience Interest/Power Analysis Matrix; Table 1.1. Characteristics of Behavior Change Stages and Appropriate Strategies for Communicating and Eliciting Participation; 2 The Bulldozer Initiative: Investment Climate Reform in Bosnia and Herzegovina; Figure 2.1. Phase II: The Bulldozer Reform Process.