Dancing with digital natives : staying in step with the generation that's transforming the way business is done /

"Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and so...

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Bibliographic Details

Other Authors:	Manafy, Michelle, 1967-, Gautschi, Heidi, 1972-
Format:	Electronic eBook
Language:	English
Published:	Medford, N.J. : CyberAge Books, ©2011.
Subjects:	Generation Y. Technology and youth. Young consumers. Information technology > Social aspects. Information technology > Economic aspects. Diffusion of innovations. Diffusion of Innovation
Online Access:	Full text (MFA users only)
ISBN:	9780910965965 091096596X 9780910965989 0910965986 9780910965972 0910965978
Local Note:	ProQuest Ebook Central