Dancing with digital natives : staying in step with the generation that's transforming the way business is done /
"Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and so...
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| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Medford, N.J. :
CyberAge Books,
©2011.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 9780910965965 091096596X 9780910965989 0910965986 9780910965972 0910965978 |
| Local Note: | ProQuest Ebook Central |
| Summary: | "Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins"--Provided by publisher. |
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| Physical Description: | 1 online resource (394 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| Library Staff: | View instance in FOLIO |