Using focus groups in research /

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data...

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Bibliographic Details

Main Author:	Litosseliti, Lia
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Continuum, ©2003.
Subjects:	Focus groups. Statistics > Methodology. Data Collection Research Design
Online Access:	Full text (MFA users only)
ISBN:	9781441141804 1441141804 1283205793 9781283205795
Local Note:	ProQuest Ebook Central