Fashion marketing communications /
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new in...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
West Sussex :
Wiley & Sons,
2013.
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| Subjects: | |
| Online Access: |
Full text (MFA users only) |
| ISBN: | 9781118496176 1118496175 9781118496169 1118496167 1283665158 9781283665155 |
| Local Note: | ProQuest Ebook Central |