Fashion marketing communications /

"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new in...

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Bibliographic Details
Main Author: Lea-Greenwood, Gaynor
Format: Electronic eBook
Language:English
Published: West Sussex : Wiley & Sons, 2013.
Subjects:
Online Access: Full text (MFA users only)
ISBN:9781118496176
1118496175
9781118496169
1118496167
1283665158
9781283665155
Local Note:ProQuest Ebook Central
Table of Contents:
  • Marketing strategy
  • Tools and media channels
  • The power of magazines
  • The role of public relations
  • Celebrity
  • The retail fashion store environment
  • Trade marketing communications
  • International fashion marketing communications
  • Regulatory frameworks
  • Assessing the effectiveness of fashion marketing communications
  • Future directions in fashion marketing communications.