Big data, big innovation : enabling competitive differentiation through business analytics /

"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabl...

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Bibliographic Details

Main Author:	Stubbs, Evan
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2014.
Subjects:	Business planning. Strategic planning. Big data. Decision making > Statistical methods. Industrial management > Statistical methods.
Online Access:	Full text (MFA users only)
ISBN:	9781118925539 111892553X 9781118925522 1118925521 111872464X 9781118724644
Local Note:	ProQuest Ebook Central