Media Convergence Handbook - Vol. 2 : Firms and User Perspectives

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence...

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Bibliographic Details

Other Authors:	Lugmayr, Artur (Editor), Dal Zotto, Cinzia (Editor)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016
Subjects:	Business. Industrial management. Management. Information technology. Business > Data processing. Business and Management Media Management IT in Business Innovation/Technology Management Electronic data processing. Management > Data processing. businesses (business enterprises) management. information technology. business (commercial function)
Online Access:	Full text (MFA users only)
ISBN:	9783642544873 3642544878
Local Note:	ProQuest Ebook Central