Integrated marketing communication : creating spaces for engagement /

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates space...

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Bibliographic Details

Other Authors:	Persuit, Jeanne M., 1973- (Editor), McDowell Marinchak, Christina L. (Editor)
Format:	Electronic eBook
Language:	English
Published:	Lanham : Lexington Books, [2016]
Subjects:	Communication in marketing. Customer relations.
Online Access:	Full text (MFA users only) Full text (MFA users only)
ISBN:	9781498540032 1498540031
Local Note:	ProQuest Ebook Central