Integrated marketing communication : creating spaces for engagement /
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates space...
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| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
Lexington Books,
[2016]
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| Subjects: | |
| Online Access: |
Full text (MFA users only) Full text (MFA users only) |
| ISBN: | 9781498540032 1498540031 |
| Local Note: | ProQuest Ebook Central |
| Summary: | Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration. |
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| Physical Description: | 1 online resource (viii, 189 pages) |
| Bibliography: | Includes bibliographical references and index. |
| Series: | Integrated marketing communication
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| Library Staff: | View instance in FOLIO |