Integrated marketing communication : creating spaces for engagement /
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates space...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
Lexington Books,
[2016]
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| Subjects: | |
| Online Access: |
Full text (MFA users only) Full text (MFA users only) |
| ISBN: | 9781498540032 1498540031 |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Acknowledgments
- Introduction
- Engaged communicative consumption : how imc campaigns generate a space for civic conversation / by Christina L. McDowell Marinchak and Jill K. Burk
- Customer engagement : "it's beautiful" / by Daniel U. Assmus
- Integrated marketing communication and event planning : an academic conference in the charm city / by Leeanne M. Bell McManus and Chip Rouse
- Goods as toys : marketing childhood to adults / by Paul A. Lucas
- Integrated marketing communication and public relations : epideictic rhetoric, Kairos, and Ireland's vote yes campaign / by Jeanne M. Persuit
- Integrated marketing communication and social media : "coordinated management of meaning" and entrepreneurship / by Cassandra Vinhateiro and Vernon E. Cronen
- Integrated marketing communication and public health campaigns : let's quit together / by Kelli L. Fellows
- Integrated marketing communication and crisis communication : the American Red Cross / by Amanda G. Mckendree
- Integrated marketing communication and demarketing : the demand for Weber and rationality / by Jeremy Langett
- IMC in a networked society : engaging professionals and educators / by Kees van het Hof and David E. Weber
- Conclusion
- About the contributors.