Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /

In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.

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Bibliographic Details
Main Author: Tomes, Nancy, 1952- (Author)
Format: Electronic eBook
Language:English
Published: Chapel Hill : The University of North Carolina Press, [2016]
Subjects:
Online Access: Full text (MFA users only)
ISBN:9781469622798
1469622793
9781469622781
1469622785
Local Note:ProQuest Ebook Central